Say it with swirls

by Andy Youings November 25, 2016

Say it with swirls

Is it just us or is calligraphy having a come back?

Remember studying the Tudors back when you were eight years old, drawing pictures of Henry VIII and all his wives, you used a nice thick black calligraphy marker pen to make it look authentic didn’t you? Well if you’re like us, you haven’t picked up one of those pens since. But it seems they’re not only back, but they’ve been upgraded.

Whilst we shake our heads in woe over the news that handwriting is no longer being taught in schools, it seems the value we are putting on beautifully handwritten notes is on the up. There are courses popping up everywhere in improving your handwriting (check out http://idler.co.uk/ ) and starter courses in calligraphy too.

So why the handwritten renaissance, and not just that, why do we want to make sure our script is really special? Well we think it’s because people are bored of looking at everything on their screen. According to OFCOM the average UK adult spends 20 hours online a week, that’s a long time to be staring at standard fonts, our creative appetite needs to be satisfied, hence the swirly word renaissance. Imagine printing off a lovely email to keep and treasure forever... no, we can’t either, but a lovely note, that’s another story.

Calligraphy in its simplest form brings personality. Whether it’s a whimsical tail to your ‘y’, or a quirky cross on your ‘q’, working on your delivery of the words you’re writing makes them feel special and all the more memorable. Not only does the result look more stylish but it’s natural to assume that a note, card or letter in calligraphy took more time to write, and for the recipient it means you spent more time thinking about them. Additionally we know our time is valuable, so taking that time to draft that message makes it even more precious to the recipient.

How romantic.




Andy Youings
Andy Youings

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